The important ingredients and characteristics of watercolor paint

It can be seen that watercolor paint is one of the colors that are very popular and used widely all over the world. It is an indispensable factor in our childhood because we all know about the crayons and the watercolor paint from a very young age by an art subject at school. However, I think a lot of people will not know deeply about watercolor paint. You know that if we want to use any objects effectively, we must know about the compositions and features of these objects. And the watercolor painter is not excepted. In this article, I will share to you the prominent ingredients and features of watercolor paint.

The compositions of a watercolor paint

Each watercolor paint will often include two main factors that are the pigments and the binder like a gum arabic. Every issue will have the different features and structures that I will show you here

• The pigments
A pigment is a material that helps change the color of reflected or transmitted light as the result of wavelength-selective absorption. Using a pigment is to make the color and to protect for the surface. The pigment is selected and developed for making the watercolor paint and using in painting because it has special properties.
• The binder
The binder is a material that holds and draws other material together. In watercolor painting, the binder holds the pigment in suspension. So what is the binder? The binder can be a natural gum arabic or synthetic glycol. Gum arabic is a binder in which the pigment is dispersed to create watercolor paint. Besides, it also has some other functions. gum arabic can extend a little bit of dry time of paint and it makes colors more vivid and transparent.
So we can see that watercolor paint is a painting method in which the paints are made of pigments(gum arabic) suspended in a water-based solution.

The important features of watercolor paint

Watercolor paint has a lot of important characteristics that make it become useful and has high value for the painters in painting. Watercolor can be made by natural pigment and can be found in nature such as clay and mineral or by synthetic pigments. I will introduce to you some prominent characteristics of the best watercolor paint.
• Watercolor paint can be transparent or opaque: it is very easy to realize the watercolor transparent and watercolor paint opaque. When transparent watercolor comes into contact with light, it will be vivid, bright, and transparent. Otherwise, with the opaque watercolor, the color seems cloudy when it contacts with the light. However, there are some opaque watercolors that are very bright.
• Staining and non-staining: that are two important features to make the high value of watercolor paint. With non-staining watercolor, it is very easy and effective to mix a non-staining watercolor with other non-staining colors. That will create a very beautiful and transparent color. Besides, staining watercolor is also like non-staining watercolor when mixing with other same colors. However, it will be a mistake when we mix a staining watercolor with a non-staining watercolor because that can make disappear and change the mixed color.
• Sedimentary is one of the prominent features of watercolor paint: sedimentary watercolor will have colored debris that creates very beautiful patterns on the surface of the paper. And it also makes beautiful and wonderful washes.

In conclusion

It can be seen that the compositions and characteristics of watercolor paint are very special and useful. I hope you can get some useful information for your needs from this article.

So I was in Minnesota last week…

Last week I went to Minneapolis for a conference and got to check out some of the sights downtown.  I got to see the new Vikings Stadium which was pretty cool.  It had a futuristic look about it that reminded me of something…

New Vikings Stadium? or the Jawas Sandcrawler from Star Wars?

Reminds of sandcrawler a Jawa would use!

jawa, star wars, sand crawler
Sandcrawler or new Vikings Stadium?

Anyway, being in Minnesota and seeing the US Bank Stadium, I thought it was interesting in light of the fact that Wells Fargo has been accused of “photo bombing” the new stadium.  It appears there was a clause in the agreement that the Vikings had with Wells Fargo, as well as other surrounding properties,  that the buildings near the new stadium couldn’t have competing signage.  Wells Fargo looks like they violated that agreement when they put signs on the rooftop and side of one of their buildings, the Wells Fargo Towers.

wells fargo vikings lawsuit

Currently, Wells Fargo has 30 days to remove the signs and pay attorney’s fees to the Vikings.   This is one “photo bomb” that wasn’t as funny as originally planned!

viking new stadium, minnesota vikings

Did you know that McDonald’s gave away free razors in 1978?

I was doing some marketing research the other day and stumbled upon an old McDonald’s commercial from the 1970’s.   I understand that one of the first advertising campaigns form McDonald’s was in the early 1960’s.

Quarter Pounder (Consumer Product),McDonald's (Business Operation),Food (TV Genre),Cheese (Food),burger,mcd,mcdonalds,Mcdonald,Eating,Hungry,Drive

Clearly  that investment paid off as history has proven.

What I found interesting from the commercial  was that it marketed differently to the breakfast crowd.  We all know that McDonald’s was established as a hamburger and french fry joint, but the breakfast side of the business was still fairly young in the 70’s.   Anyone around back in the day knew it took a while to make breakfast before work in the morning.   McDonald’s clearly saw this as an opportunity, so the Egg McMuffin was introduced in 1971.


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It appears that McDonald’s was ahead of the curve responding to consumer predilections.

So going back to the commercial I found,  it appears that McDonald’s was trying to kill two birds with one stone.  In the ad an older man and his son go into the McDonald’s and get breakfast.  On the way in the dad points out that his son needs a good breakfast, as well as pointing out that he should start using his razor for a shave.  This is the setup for the commercial.  Early morning, quick breakfast, and perhaps a shave.  Now I understand that no one is going to shave in a McDonald’s but the seed was planted from the marketing side.  It was desire to fulfill the early morning needs.   As the father and son enter the McDonald’s, the server greets them and describes their breakfast options.  In 5 seconds she tells them the menu items for breakfast and the offer for the FREE shaving razor from Gillette.  Boom,  breakfast and a new razor from McDonald’s.    I am curious as to the Gillette placement as well.  Did McDonald’s get a kickback from the Gillette Corporation for the product placement?  I hope so.  That is brilliant branding from the razor giant.  As far as the overall commercial goes, take a look for yourself below:



Welcome to MediaGridiron.  I recently got hit with a “Pure Spam”  penalty from Google so I said screw it and started over completely.  I still can’t figure out what happened (I have some suspicions).  Oh well.  When you are in this business it happens every now and then.  That is the beauty of the internet.  Google is the boss and that is that.  I will try to “abide” and move forward.

Speaking of moving forward; I am going to focus on being more creative in 2016.  If that means blogging more on a schedule, or coming up with some new marketing ideas for my clients – I want to grow as a builder of the digital realm.  Hopefully this will provide better value to the internet experience for myself and the users.  Either way 2015 was a great year and a penalty from Google isn’t going to deter me from learning and growing.  There is always BING and Yahoo!

The biggest lesson learned  from this is to be careful who your online affiliates are.  80% of internet blogger and users are good people.  There are the others who seem to be more erroneous.

I will blog when I get a chance and have a great time moving forward.

Ah…I feel better already.

In the meantime enjoy the marketing  video below!