The 2016 Election and Social Media

George Washington is the only president who didn’t blame the previous administration for his troubles. – Unknown

hillary clinton vs donald trump

Yes, I know the election is almost here.  We all know!  I don’t know about every one else but our country is in election overload.   TV, internet, cell phones, social media, magazines, newspapers, water coolers…All we hear is the usual prepared stuff from Hillary and the wild rants from Trump.  Nothing with the charm and grace of earlier Presidents.  I am not trying to sway voters.  I am just writing because I am sick of hearing about politics.  Ever since the rise of the Internet and social media, you can’t get away from it here in America.  I know because I have to research daily the social media activities around the web. During a town hall or a debate, one of the candidates will make a statement and the “fact checkers online” will race to correct or confirm. Then we the people rush to the Internet to see who is right. When you hear News Story A or News Story B, the truth is valid for a day or so and then the Internet dissects the truth. But the next news cycle is too late. The opinion is formed based on the first news story to hit about either candidate. We can find all the “facts” we want to support our opinions but the candidates are always backpedaling to cover their own behinds.   Who is right? No one knows. Even when the facts are out there it depends on who presents them and who debunks them.


This election is a perfect example of one of my favorite quotes:

The problem with political jokes is they get elected. —Henry Cate, VII


Trump is a joke. Hillary is a joke. The joke is on us, the American people. Never have two more undeserving people in recent memory been afforded the opportunity to run this great nation. Who doesn’t get tired of seeing their Facebook feed with a friend posting hateful stuff about a candidate you like. Or vice versa.   I miss seeing food selfies or cat memes. Right now ambivalent voters face a grim choice. Whoever we choose to be the next President will come with 4 more years of hateful baggage. We will argue with our friends and loved ones that supported our choice. We will hate their choice. In the old days that would be fine. You wouldn’t hear much of it until you had a meeting or dinner with them, or whatever. These days, unless you delete your Facebook account or Twitter Feed you will never hear the end of it. Love them or hate them, Donald Trump and Hillary Clinton are the most talked about people on the planet.

So I was in Minnesota last week…

Last week I went to Minneapolis for a conference and got to check out some of the sights downtown.  I got to see the new Vikings Stadium which was pretty cool.  It had a futuristic look about it that reminded me of something…

IMG_5368
New Vikings Stadium? or the Jawas Sandcrawler from Star Wars?

Reminds of sandcrawler a Jawa would use!

jawa, star wars, sand crawler
Sandcrawler or new Vikings Stadium?

Anyway, being in Minnesota and seeing the US Bank Stadium, I thought it was interesting in light of the fact that Wells Fargo has been accused of “photo bombing” the new stadium.  It appears there was a clause in the agreement that the Vikings had with Wells Fargo, as well as other surrounding properties,  that the buildings near the new stadium couldn’t have competing signage.  Wells Fargo looks like they violated that agreement when they put signs on the rooftop and side of one of their buildings, the Wells Fargo Towers.

wells fargo vikings lawsuit

Currently, Wells Fargo has 30 days to remove the signs and pay attorney’s fees to the Vikings.   This is one “photo bomb” that wasn’t as funny as originally planned!

viking new stadium, minnesota vikings

Google’s top 3 search ranking factors?

From Searchengineland comes an article about Google’s Rankbrain which I thought sounded like AI.  Artificial Intelligence seems scary but after reading this article Google’s use of it appears to be a ranking factor in search now.  Interesting to see how it plays out in search quality.

 

Google’s Andrey Lipattsev reveals links, content and RankBrain are the top three ranking signals in Google’s search algorithm.

Wondering what factors help you rank better on Google? For the first time, we have a top three list: links, content and RankBrain.

We knew last year that RankBrain was said by Google to be the third most important ranking factor, but Google refused to say what the first two were. Yesterday, in a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content:

I can tell you what they are. It is content. And it’s links pointing to your site.
He wouldn’t say which was more important, so the top three list now looks like this:

1 & 2: Links & Content
3: RankBrain

 

Hat tip to Barry Schwartz from SearchEngineLand

 

Social Media Strategist, Personal Branding Enthusiast, Relationship Building

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