From Searchengineland comes an article about Google’s Rankbrain which I thought sounded like AI. Artificial Intelligence seems scary but after reading this article Google’s use of it appears to be a ranking factor in search now. Interesting to see how it plays out in search quality.
We knew last year that RankBrain was said by Google to be the third most important ranking factor, but Google refused to say what the first two were. Yesterday, in a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content:
Hat tip to Barry Schwartz from SearchEngineLand